Why does the most recognized and widely accessible turntable accessory brand offer the least reliable products to vinyl collectors “At the forefront of the Vinyl Revolution”?
A NEEDLE FOR EVERY GROOVE?
At the forefront of the Vinyl Revolution, we at Crosley Radio have our roots planted in the history of analog music players, but we also keep our eyes turned to the futureprogressionof sound. From our stylish line of record players, to our newest series of high fidelityturntables, we’re working to bring new life to a classic medium.
Over the weekend, I stumbled across an assorted set of six Crosley 45 adapters at a local Barnes & Noble. I figured I’d add a bit of flare to my armory of vinyl paraphernalia. Unfortunately, none of the adapters fit any of my 45s snug. That’s a little disappointing for a brand that has their “roots planted in the history of analog music players”.
The colorful, other-worldly collection of 45 adapters comes in a sleek box that carries itself like a hip box of chocolates. Each adapter is made out of cheap colored plastic, similar to what you’d find in a board game.
If I want to play Candyland, I’ll go spend my money at Toys R Us.
The shapes are very eye-catching, and they do the job overall, but there are much better options. The ones I use are barely a few dollars, and they fit snug. Cheaper and more effective. Sure, they aren’t stylish, but they do the job and keep it on track.
I’m not a devout follower of any particular brand, and I don’t narrow-mindedly bash consumer audio products ; however, this time I should’ve saved my money for a better brand, and so should you.
The Bottom Line
Crosley claims to pursue the “future progression of sound” but clearly values style over dependable functionality. Their target demographic is the cardboard cutout hiptser. Crosley “high-fidelity” turntable tonearms rub shoulders with Urban Outfiters, Best Buy, and the former F.Y.E. Don’t be fooled by the vintage-inspired designs and trendy seafoam green speakers. Crosley products may look easy on the eyes, but they simply aren’t the quality playback systems they claim to be.
The brand is getting ahead in the market, no doubt, but it’s thriving for the wrong reasons. Crosley is banking off the vinyl surge purely because they know their target market. There’s certainly nothing wrong with good marketing, savvy advertising, and strategic product placement, but there’s something to be said about consumer audio brands that focus on visual appeal rather than quality designs. They’re filling the demand for record players and vinyl accessories with products that just don’t do the medium justice.