How many times have you been invited to the Facebook page called, “[insert first and last name] music”?
Really think about how many you get, especially if you live in an overwhelming proximity of self-managed singer/songwriters.
Don’t you find it odd and counter-productive that a sizable portion of them all use the word “music” after their names?
Jon Doe invited you to the page Jon Doe Music.
The music industry is flooded with too much of the same thing, and they’re trying to fit through the narrow, twisted bottleneck alongside artists riding on the same train. Even worse, they’re all trying to spin too many plates on their own. This sort of multitasking and tunnel-minded journey towards the mirage makes it harder to break into a professional music career successfully. Above all, the grind to juggle a DIY 360 deal and manage oneself is incredibly difficult and interferes with the focus of being an original artist.
Avoiding generic branding and promotion strategies will set artists above the rest.
Maybe not every artist is guilty of this “music” tag after their name, but this is to make a point that artists should strive for uniqueness. What smaller artists fail to understand is everyone is doing it.
Everyone is making music.
Everyone has a home studio.
Everyone is reaching for the same thing in the exact same manner.
The last thing your potential fans want is an invite to your page with “music” in the title, because we assure you, we receive more than one.
Jane Doe invited you to Jane Doe Music
More than one.
Instead, embrace the pursuit to be a standalone songwriting machine bred from an entirely new species of music artist. If an artist wants to sell creativity then the first thing they need to do is express it. Potential followers aren’t going to instantly swoon over self-proclaimed professionalism and a nice cover photo. If an artist can express who they are through music alone, then they can make the crowd bend over backwards, like their page, and who knows – maybe they’ll buy a record. Express it through who you are, not what you are trying to be.
Drop “music” at the end of your page or website header and just be Jane Doe. Please. We don’t need to be told you write music. We need to hear it.
The most harmful thing an aspiring artist could do to their brand is send multiple invites across social media.
Think about it. You wouldn’t invite someone to an event in person twice if they said “no” the first time. It makes artists look equally desperate as if they asked twice in person. From a follower’s perspective, we get the idea that artists care less about their music and more about their popularity online.
Instead, it’ll help to host a real conversation with people about who you are as an artist.
Write a Stellar Bio
The About Me section of any artist profile is the chance to provide supplemental insight into who you are. Avoid this:
Singer/songwriter who does “x, y, and also z”. 22. CA, United States. New album out now. Cop it @ bandcamp/jondoemuzik (because jondoemusic was already taken).
Instead, create a bio that offers your followers a clear, transparent glimpse into who you are as a person. Showing your fans who you are outside of the studio is a great chance to connect. Again, avoid generic approaches! This is the chance to open up and elaborate on your personality and background.
Not the strongest writer? Hire a freelance writer or someone who knows how to design professional EPKs (electronic press kits).
I’m available for hire.
In all seriousness, if artists can write up an honest, up-close biography for their social pages and websites, it’ll create a stronger brand and self-image. Show followers that you’re focused on sharing artistry instead of selling it.
Create the Perception
Have you ever ventured to the page or site of a major artist with “music” mentioned anywhere in the title or tagline?
Most major artists don’t need to clarify that they make music. They just do it and let their music speak the rest. Create the same perception, and avoid generic labels. We want experiences, not clarification and footnotes. Transparency is a good thing when you shed light on the right details, not the obvious ones.
Artists should be wary of generic labels and approaches to branding and self promotion. Establish strong bases, and work far outside of the box that every other aspiring songwriter operates out of. This alone will do wonders for professional images that will stick above the rest. This is key for growing a strong, loyal following.
Every artist is unique in one way or another! It needs to be shown through genuine artistry, and we’re all dying to see it.
It starts with dropping that “music” tag at the end of your page name.