How many times have you been invited to the Facebook page called, “[insert first and last name] music”?
Really think about how many you get, especially if you live in an overwhelming proximity of self-managed singer/songwriters.
Don’t you find it odd and counter-productive that a sizable portion of them all use the word “music” after their names?
Jon Doe invited you to the page Jon Doe Music.
The music industry is flooded with too much of the same thing, and they’re trying to fit through the narrow, twisted bottleneck alongside artists riding on the same train. Even worse, they’re all trying to spin too many plates on their own. This sort of multitasking and tunnel-minded journey towards the mirage makes it harder to break into a professional music career successfully. Above all, the grind to juggle a DIY 360 deal and manage oneself is incredibly difficult and interferes with the focus of being an original artist.
Avoiding generic branding and promotion strategies will set artists above the rest.